about kleos advisory ltd (UK)

Kleos Advisory provides thought leadership and strategic advisory on emerging markets, commodity value chains and disruptive technology.

We work with a range of clients who operate in emerging markets, with a focus on Sub-Saharan Africa. Our expertise includes local & regional market knowledge, soft commodities (especially cocoa), trade and trade finance, fintech, blockchain and tradetech.

At Kleos Advisory we see the world differently. We look at complex issues, markets and sectors and create narratives that are clear, engaging and convincing. We bring an original perspective, strong local knowledge and a curiosity to tease out the real problems and find solutions that work on the ground.

Our strategic advisory includes facilitating brainstorming, workshops and strategy meetings, and carrying out scoping, market and sectoral research. Our thought leadership work includes producing articles, reports, webinars and podcasts for clients, as well as chairing and speaking at conferences. The company’s founder, Tedd George, is a regular speaker and chair on the world conference and webinar circuit and pundit in the international media.


Tedd George (aka Dr Edward George) is the founder and Chief Narrative Officer of Kleos Advisory. Drawing on more than 20 years of experience researching and working in African markets, Tedd advises on fintech & agritech projects in Africa, notably in West Africa’s cocoa value chain. Tedd regularly appears as chairman, speaker and moderator on the world conference and webinar circuit and as a commentator in the media (see Output section for details). Tedd has a diverse range of specialities, including African markets, disruptive technology (Fintech, blockchain, agritech & regtech), soft commodities (especially cocoa), agribusiness (value chain), trade and trade finance. 

Born and bred in London, Tedd has long had a passion for travel and foreign languages which has taken him across Europe, Latin America and Africa. A linguist by training, he is fluent in Spanish, French and Portuguese and regularly works in these languages. Tedd likes giving talks at universities and schools on his favourite subjects – the Cuban Revolution and Africa’s digital revolution (‘The Wakanda Moment’) – and has a broad range of creative interests. These include making short films and documentaries, pottery and creative writing. Tedd is married and has two children. He lives in Hampstead, not far from his beloved Heath.


You might wonder why I chose the name Kleos for my company. The reason is because the word is laden with meaning for me.

‘Kleos’ comes from the ancient Greek word, κλέος. Roughly translated it means ‘glory’ or ‘renown’. For the heroes of ancient Greece, Kleos was the ultimate goal – to live on after your death in the stories told about your life and exploits.

I first came across the word when I visited an ancient necropolis that lies half-forgotten on the northern coast of Mallorca. Son Real – as it is now known – was in use for over 500 years, from the time of Homer to the rise of the Roman Empire in the 3rd century BC.

Set on an 800-square metre peninsular stretching out into the sea, Son Real is spectacular. Huddled across the site are the crumbling remains of around 100 tombs. But these were no ordinary tombs; these were the tombs of heroes. Over five centuries no more than 400 people were buried in this cemetery of the heroic elite.

To be buried in Son Real you needed to have your own ‘epos’, or legend. Imposing stone towers of the dead were built for each new hero added to the pantheon, reminding everyone of them and encouraging their tales to be told and retold by each new generation.

As I gazed over these tragic ruins I imagined the stories of these long-lost heroes. How many had been woven into the Greek myths that fascinated me as a child? How many of their stories are now part of the Iliad, the Odyssey, the Labours of Hercules, or Jason and the Argonauts?

And yet, there is no trace left of these heroes. Two thousand years of decay, looting and archaeology have scattered their bones and artefacts. All links to them as individuals have been erased from history. All that is left are their ruined tombs crumbling into the sea.

And then it struck me what Kleos is all about. Kleos is not about the power of the individual to survive: we will all vanish into dust. Kleos is about the power of our stories to survive. And stories have a power like no other to capture the human imagination, embed themselves in the cultural memory and be refashioned by each new generation.

I have a passion for telling stories – whether for business, for creativity or for pleasure. Much of what I do involves crafting narratives that are engaging, convincing and intriguing. So Kleos seemed the right name for my company. 

Put simply, Kleos is about achieving immortality through narrative. I have no chance of becoming immortal. But perhaps some of my stories will survive.